For many people, going to a restaurant is no longer just about food. Consumers expect an experience, which requires that restaurant owners put just as much thought into their establishment’s decor and vibe as they do into the menu. Music can be a huge help in creating the right ambiance, but putting together the perfect playlist can be a daunting, and time-consuming, task. Some savvy restaurant owners have chosen to turn to a crop of businesses that curate playlists perfectly tailored to a restaurant’s brand. Prescriptive Music, the nation’s fastest-growing music-sensory branding firm, creates soundtracks for restaurants as well as spas and retailers. I interviewed founder and Chief Operating Officer Allen Klevens about how music branding helps eateries appeal to customers and how his company serves up the perfect sound. (more…)
ROFL, Republic Of Laughter, Café also borrows its name from the webspeak acronym because the owners and staff really want “it to be a place where people can have a good time”, owner Alex Vasilkin explains in a recent interview. (more…)
If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.
North Carolina is excited to welcome the new Wolfgang Puck Pizza Bar where innovative flavors meet the eclectic sounds of Prescriptive Music. Wolfgang Puck has made a name for himself through his passion for food by always using the freshest ingredients in his delicious cuisine. (more…)
The Hotel Wilshire in Los Angeles gets a Prescriptive Music playlist to match it’s cool, modern vibe. Located on the world-famous Wilshire Boulevard, The Hotel Wilshire is minutes from some of the hottest restaurants, stores, museums, hotspots and entertainment venues in LA.
The Shade, Manhattan Beach’s only luxury boutique hotel, now features background music by Prescriptive Music. Located just 15 minutes from LAX, and steps from the beach, The Shade is the perfect spot for Angelinos looking to getaway, or travelers wanting to relax on the sunny beaches of Manhattan Beach. Owner and restauranteur Michael Zislis, with whom Prescriptive Music has worked with on other projects, brings his history of luxury, quality, and service to The Shade, to ensure that the stays of guests are “nothing less than stellar.” (more…)
Music choices in public places can make you stay-or stray
As published in: Franchise Times – March 2012
When you enter a hotel lounge, you may use your eyes to check out the furnishings and ambiance—but the background music is a better test of the place’s vibe. If the background music is Sinatra crooning love songs or a string quartet—and you’re in your 30s—you won’t stay long enough to finish your drink, according to Allen Klevens, founder of Prescriptive Music. (more…)
Rock’N Fish, the seafood and grill restaurants from restauranteur Michael Zislis, features an expansive and flavorful menu, an extensive wine list and signature martinis, and now a fun and energetic music vibe from Prescriptive Music. With an emphasis on experience and quality, Rock’N Fish has locations in LA Live, Laguna Beach and Manhattan Beach. (more…)
Giggle, the “New Parent Store” on the rise, gets a happy vibe from Prescriptive Music in February 2012
Giggle offers the most innovative, stylish and healthy products for the next generation of shoppers. Calling themselves a “new parent store,” giggle stocks its 13 locations and online store with the latest and best for its little customers and their parents. Giggle’s ten-criteria testing system ensures that everything from bottles to bassinets is the utmost in quality and style. (more…)
November marks the return of the International Spa Association’s Conference and Expo in Las Vegas, Nevada. Prescriptive Music, among others attended the trade show event to gain more knowledge about the spa industry’s latest products, trends and rising businesses. With this year’s ISPA “believe” theme, Prescriptive left in confidence with a more competitive edge in the hospitality strategy, customer service, leadership and management marketplace.