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As a full service grocer and cater, Your Local Market creates the ultimate grocery experience for their shoppers, by collaborating with Prescriptive Music to bring it’s  alive. As one of the nation’s leading music branding and consulting company, Prescriptive Music works with both large hospitality accounts and small start-up businesses.

With the use of sensory branding as a marketing technique, the emotional and powerful effect of customized playlists creates customer loyalty and brand differentiation. Prescriptive Music aims to connect Your Local Market to their customers on a more meaningful level, one that will successfully resonate with its customers’  minds and its specific demographics. With an organic vibe from Prescriptive Music, Your Local Market will grow into a respected brand nationwide.

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Ever been in a restaurant or hotel listening to a mix of music that sets the mood during dinner or a spa treatment? It might be the work of entrepreneur and musician Allen Klevens.

Klevens is founder and chief executive officer of Prescriptive Music, a Los Angeles-based boutique-style music company that provides custom playlists for hotels, retail stores, and spas looking to stand out. Launched in 1999 from the founder’s garage, the company has gone through some twists and turns. It started out providing relaxation CDs for operating rooms and ended up serving the hospitality industry, abandoning CDs for software-based systems along the way.

But the transitions have worked. Prescriptive stands to generate $2 million in revenues in 2011, with a global client list that ranges from the Marriott and Four Seasons hotels to Cheesecake Factory and Wolfgang Puck restaurants to a small spa in Utah that wanted music that included yodeling (provided by a Scottish band). Don’t think piped-in elevator music. The playlists include everything from instrumental music to rap and R&B, all depending on the venue, and it can be altered on the fly.

“In order for us to do what we do, we have to have all the latest, coolest music,” said Klevens, who pays to license some music and accepts music from unsigned artists, who do not get paid but provide it for free in exchange for the exposure.

To bring new clients on board, Klevens explains that the idea is to use music to brand the property.

“I want to be part of the bottom line,” he says. “I can affect who walks into that hotel, who’s eating at that restaurant, and who’s coming back.”

The company has seen 30 percent revenue growth in the last six months alone as the hospitality industry rebounds from the recession. When the industry crashed in 2008, though, its own revenues were flat.

“We worked with every single one of our clients who had a problem,” Klevens said. “So if they needed a break, they needed something lowered during that recession period, we absolutely took every step possible because they were hurting, so if they were hurting and broke the contract, we would hurt. I would rather take less to have them continue on, and now they’re all back to where they were again.”

His company endured its own rocky times.

Klevens, now 39, trained as a classical pianist and worked at a retail piano store in Beverly Hills after college, where he realized he had a knack for sales and moved up to manager and found himself waiting on A-listers like Charlize Theron and Anthony Hopkins.

But the retail hours were getting to him, and after attending a medical conference with his father, who was in sales, he saw a vendor selling music CDs for the operating room, and doctors’ and dentists’ offices and decided to follow suit with better music.

On the side, he got together with friends and composers and created a four-CD set of relaxation music, which he sold a few copies at a time at health industry trade shows. Klevens was about to give up when at the the last trade show he attended, he met a woman who loved his music and called someone at the Canyon Ranch SpaClub, an exclusive spa at the Venetian Hotel in Las Vegas. She ordered 10,000 CDs, but said the packaging “sucked” and asked for branded packaging with the spa’s name on it.

That led to the revelation that he would have to create branded CDs for businesses, and he would need the money to do it. Klevens turned to his boss at David L. Abell Fine Pianos, which he had managed for 10 years, and told the owner, David Abell, he wanted to start his own business. In addition to being a mentor and a “mensch,” by Klevens’ account, Abell also had money.

“He said, ‘How much do you need? I said, ‘I need $100,000,’ and he took out his checkbook and he wrote me a $100,000 check, and he said, ‘If I never see this again it’s OK,’” Klevens recalls.

He was able to pay Abell back, and the company has been self-financed since then.

The pivotal moment was when the company partnered with Marriott in 2007, a partnership that spawned deals with other hotels. The company now has 11 employees, and while it doesn’t advertise, it has found that the best method has been word of mouth among hospitality executives who tend to move from one property to the next. Just as someone might hear a Prescriptive track featuring an unsigned musician and use the Shazam app to track down the artist, hotel executives do the same. But they often ask one another.

“It’s all people who say ‘We love it’ and ‘Who do you use?’” Klevens said.

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Sugar Factory has locations in three major Las Vegas locations: The Mirage hotel, Paris Hotel and Casino, and Miracle Mile Shops at Planet Hollywood. This “sweet-lovers’ dream, filled with delectable treats, scrumptious chocolates, and an incredible array of selections,” attracts top stars like Demi Lovato, Rupert Grint, Lucas Till, Eva Longoria, and Mike “The Situation” of The Jersey Shore.

The Girls Next Door star Holly Madison loves Sugar Factory

The store offers every kind of candy imaginable: from chocolate covered marshmallow bears, to bubblegum lollipops. Sugar Factory is famous for their Couture Pops – oversized lollipops with a trendy flair in exciting flavors. Celebrities like Kim Kardashian, Holly Madison, and Nicole Scherzinger, Mel B, and Britney Spears have their own Couture Pops, complete with jeweled handles and limited edition flavors.

Sugar Factory also offers apparel for the whole family (baby included!), home decor items and accessories as delicious as the candy itself.

The Sugar Factory American Brasserie, Sugar Factory’s restaurant, is the ultimate for sweet lovers. Taking desert to a new and high-end level, this 30,000 square-foot spot features a restaurant and dining room, the flagship retail store, a luscious Chocolate Lounge, and a menu so sweet, you’ll get a sugar rush just reading it. This 24 hour, seven days a week restaurant serves deserts as well as a complete menu of breakfast, lunch, and dinner created by Executive Chef Michael Sellmann, Corporate Pastry Chef Michael Gillet and Chef & Restaurateur Bryan Ogden. With a menu featuring everything from pizzas and steaks to waffles and omelets, in addition to the glamorous and delectable deserts, every kind of food lover will find something at Sugar Factory American Brasserie. Don’t forget to try the Goblet drinks.

Nicky Hilton enjoys a delicious goblet drink at Sugar Factory American Brasserie

The “crown jewel” of the Brasserie is the Chocolate Lounge, a chocolate lover’s paradise. It features a vast selection of chocolate fondue options, with wine, champagne, and liquor pairings. With everything from a simple tasting for two, or a feast fit for a king, the Chocolate Lounge can turn any chocolate fan into a chocoholic.

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To capture the vibe of this paradise and up-and-coming economic center, Prescriptive Music’s music programmers created a playlist of cool, modern Latin music. The 6-zone playlists feature Latin Top 40 and and jazzy chill tunes, with world tropical rhythms and instrumental. The vibe captures the pulse and charm of Panama.

The state of the art building is located in the idyllic and peaceful Punta Pacifica peninsula, a hurricane free zone with the astonishing natural beauty and breadth of historical significance along with all the luxury, comfort and convenience of a modern lifestyle. Less than 15 miles from the airport, and five minutes from the financial district, the Trump Ocean Club is at the perfect point between work and play. This South American paradise is the perfect place to escape to or to live in. With both the World Cup and the Olympics coming to Brazil, South America is quickly becoming a tourist hotspot, and thanks to the new Trump Ocean Club in Panama, the paradise of Panama can be explored in style.

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Stop by for lunch to hear laid-back beach pop like Jack Johnson, reggae favorites like Bob Marley, and adult contemporary pop like Maroon 5 and Dave Matthews Band while chowing down on the stellar New England clam chowder at $3 a cup. Come back for dinner to try the Mahi Mahi, Baja fish tacos, or Alaskan King crab legs as indie rock and electro play. The hip late night vibe is complemented by Robyn, David Guetta, and dance house remixes of Top 40 favorites. The fresh baked sourdough bread served all day is also a knock-out!

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Wynn and Encore, two five star hotels in Las Vegas and part of the Wynn Resorts Holdings, Llc., will begin selling Prescriptive Music’s Vibe Music Collection CDs in their stores. Wynn is selling the CDs at The Drugstore, and Encore is selling them at Sundries.

The Vibe Music CD Collection includes four disks: Awaken, Métropolitaine, Entourage, and Till Dawn. Each disc represents a different part of day: morning, midday, happy hour, and nighttime.

“Our design and music teams came together to produce this collection, suitable for any client to sell to their customers in restaurants, hotels, spas and retail establishments,” Allen Klevens, CEO of Prescriptive Music, said. “The design, packaging and the composition of each track, illustrates the perfect vibe for each time of day.”

Click here for more about The Vibe Music Collection

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At Prescriptive Music, we pride ourselves on our unique and personal background music process. This process is designed to easily and effectively create the perfect playlists for day or night, bar or spa, family establishment or nightlife hotspot.

The first step is pairing clients with a music programmer, based on their skills and knowledge base, as well as their music style expertise.  The programmer helps the client make the idea of what they want their business to sound like come to fruition. Clients then talk with their programmer about what vibe they want to create for their business. Whether a client knows a lot or a little about music, the programmers are ready to help guide the client in finding the right tracks for their establishment.

The process begins with a set of questions: what is the business’s style and goal? What do they want their establishment to be? What is the vibe they would like to create?

After the programmer and client establish the desired vibe, they throw out music styles that fit the vibe, the clientele, the area, and the business style.

Location, environment, clients, business type, and service also play a factor in what tracks are selected: a boutique hotel in a urban center would have a different playlist than a traditional, larger hotel in a more secluded area.

The programmer then makes a sample playlist of tracks, if the client requests one. After tracks have been decided on, playlists are made, they are sent out to the systems.

Generally, there are about 250 to 300 tracks per playlist and three or four playlists per zone.  Playlists are completely custom and can change at any time – if the client wants more relaxing music for their lunch crowd, or more world music during their evening hours, the playlist can be easily updated any number of times.

In addition, playlists change throughout the day. Businesses can have specialized playlists for morning, midday, evening, and night, or different playlists for lunch crowds and dinner crowds. Client’s have full control over how the system works, so they can choose what plays when or they can let the system play itself.

Prescriptive Music also specializes in custom background music. Custom music sets businesses apart and create a distinct brand for the business. They allow clients to know exactly where they are when they walk into an establishment.

Prescriptive Music’s systems are unique in that they are not just tracks on repeat. The multiple playlists work in that one playlist shuffles and plays, then when the time of day changes, the playlist stops at the song its currently on and switches to the next playlist. The next day, the first playlist will pick up where it left off, and once it finishes, it re-shuffles.

Even businesses with multiple locations can choose to use the same playlists at each location, or design several ones that have nuances that appeal to the distinct and different crowds at each location, but are still on the similar theme that runs through the business.

What sets Prescriptive Music apart is the approach to background music. We create playlists that focus on quality over quantity; instead of having 1,000 tracks of decent music that somewhat relate to the vibe, playlists have 400 tracks of really great music that match the vibe and theme.

Prescriptive Music also focuses on strong customer service: programmers take the time to know and understand their client’s vibe and business goals, creating a unique client-programmer relationship that help create the right vibe for a business.

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runtriz

Los Angeles – Tired of playing elevator music poolside during happy hour? Just think how your customers feel! Today, thanks to a new partnership between runtriz™ and Prescriptive Music^® , hotel guests and local patrons can feel the right vibe each property is trying to promote by customizing a music mix for each area of the hotel and making it available via an app on the runtriz™ mobile platform.

“Music is a great incentive to get guests to download your hotel app, especially when they want to experience the vibe your hotel is emitting before, during and after their stay,” said Allen Klevens, Founder and CEO of Prescriptive Music^®, the hospitality industry’s leading music branding and consulting company. “Through this partnership, we are providing true connectivity between guests and the brand. Music carries the essence of each brand with the traveler. There is no better way to put a guest in the right mood to experience your hotel or remind him or her of a past stay than through music. Now travelers can relive their hotel experiences — a romantic dinner in your restaurant, a night of salsa dancing in your club, a tranquil treatment in your spa — by simply streaming the brand or property music.”

Prescriptive Music^®, an approved music supplier for Avendra (the hospitality industry’s largest procurement services company), has helped to pioneer the increasingly-popular use of “sensory branding” that leverages the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. runtriz™ uses mobile, location-based technology to deliver a hotel’s services and amenities to travelers on demand in up to 57 languages.

“Prescriptive Music^® works with major hotels, restaurants, spas and retailers to develop personalized music branding playlists that help them attract and retain customers,” said Matthew Allard, runtriz™ Founder and CEO. “Likewise runtriz™ enables hotels to deliver their brand’s products and services to leverage emotions that trigger the desire to learn more, buy more and experience more of the property. Together, by customizing a hotel’s music program and making it available on the hotel app via runtriz™, we are helping our customers connect with their customers on a meaningful and enduring level.

“Because music is an integral element in the success of a hotel restaurant, lounge, spa, pool outlet, club house or other venue, customizing the right mix of music is a great way to attract different types of customers,” he said. “The problem is, not all hotels provide the right type of music that will get their guests to stay longer in each environment. Prescriptive Music^® will work with each hotel to customize the right vibe for each department. In turn, runtriz™ will deliver that music via the hotel’s app to the guest to further reinforce the Vibe even before the guest first arrives at the hotel.”

According to Allard, SLS Hotel at Beverly Hills, a Luxury Collection Hotel; the Beverly Wilshire, a Four Seasons Hotel; The Redbury @ Hollywood and Vine; and select Marriott International properties will be among the first runtriz™ customers to add Prescriptive Music^® to their hotel apps through this service.

“Whether onsite or off property, hotel guests can use runtriz™ to communicate with the hotel from their mobile device to order room service, view a list of local attractions, order food and drinks poolside, set wake-up calls, request luggage pick-up, check the weather, view spa services, find out where to eat, view local golf courses, request towels, toiletries, transportation and more,” Allard said. “Today, through Prescriptive Music^® and runtriz™, they can also download a hotel’s music to enhance their experience again and again.”

HITEC attendees are encouraged to stop by the runtriz™ Booth No. 1835 to experience Prescriptive Music^®. To pre-schedule an appointment at the premier hotel technology event, call Chad Fisher at 323. 230. 9727      .

For more information on the products and services runtriz™ offers, please visit its website at www.runtriz.com.

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Established in 1992, in the hub of the fashion world, New York City, the National Jean Company represents the modern and sophisticated woman.  Prescriptive Music has been enlisted to energize each store with a blend of modern house music and top 40 remixes.

National Jean Company provides customers a one stop shop for high end clothing and accessories. A snippet of the designers and brands featured include: William Rast, AG Jeans, Current Elliott, Hudson, and Stuart Weitzman. To keeping customers shopping, Prescriptive Music created a dance party atmosphere. As shoppers try on J Brand jeans and Pour La Victoire pumps, they sway and sing along to Lady Gaga remixes and Tiesto.

Currently 9 stores are spread over the east coast and mid-west: 6 in New York, 2 in Massachusetts and 1 in Ohio. With an assortment of designer jeans, exceptional jewelry and great music you can easily find what you’re search for at the National Jeans Company.

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