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music branding

Restaurants With Great Soundtracks in San Francisco by ZAGAT

zagat logo copy11 Restaurants With Great Soundtracks in San Francisco by ZAGAT

We’ve all had the unfortunate experience of having to shout over a blaring club track during an otherwise intimate dinner. Conversely, a too-mellow soundtrack can bring down the energy of a supposedly festive group meal. In short: when it comes to music choices in a restaurant, context is key. Skip the Muzak and check out these eateries where you can usually count on the tunes to pair well with the food and scene. And be sure to let us know your pet peeves about restaurant soundtracks in the comments. (more…)

Nobu

nobu logo Nobu Nobu and Prescriptive Music have teamed up to enhance guests’ dining experience with a mix of mid to up-tempo lounge, electronic, house, and jazz acid music. (more…)

Joule Hotel – Dallas

Downtown Luxury Joule Dallas Hotel 8 Joule Hotel   DallasThe Joule Dallas has partnered with Prescriptive Music to provide its guests with a music experience like no other. (more…)

Tangerine Hotel – Your Alternative Hotel Choice in the Heart of Burbank

Tangerine Hotel 120 Tangerine Hotel   Your Alternative Hotel Choice in the Heart of BurbankRetro-chic meets eclectic modern with an independent flair at the Tangerine Hotel, located within walking distance of Warner Brothers and NBC Studios and within minutes of Universal Studios, Walt Disney Studios and Hollywood and the Sunset Strip in the world media capital of Burbank, California. (more…)

Tempur-Pedic Store now open

120 Tempur Pedic Store now openPrescriptive Music launches custom AV work as well as world renowned programming services to the first Tempur-Pedic stand alone store. (more…)

Unique music offerings help spas strike a chord with clients

SpaWatch1 01 Unique music offerings help spas strike a chord with clientsDim lighting, a comfortable temperature, and aromatherapy all stimulate the senses and contribute to a client’s spa experience, but music is arguably one of the most important details, as it has the power to set the mood for the entire treatment. “Music plays an integral role in the guest’s sensory experience at a spa,” says Allen Klevens, CEO of Prescriptive Music. “Humans are universally drawn to music, because it offers a method of communication rooted in memories, emotions, and moods. Music also releases dopamine, a chemical in the brain that plays a key role in relaxation and happiness.” (more…)

Feast your ears: Why your restaurant can benefit from music branding

restaurant music by prescriptive music Feast your ears: Why your restaurant can benefit from music brandingFor many people, going to a restaurant is no longer just about food. Consumers expect an experience, which requires that restaurant owners put just as much thought into their establishment’s decor and vibe as they do into the menu. Music can be a huge help in creating the right ambiance, but putting together the perfect playlist can be a daunting, and time-consuming, task. Some savvy restaurant owners have chosen to turn to a crop of businesses that curate playlists perfectly tailored to a restaurant’s brand. Prescriptive Music, the nation’s fastest-growing music-sensory branding firm, creates soundtracks for restaurants as well as spas and retailers. I interviewed founder and Chief Operating Officer Allen Klevens about how music branding helps eateries appeal to customers and how his company serves up the perfect sound. (more…)

Soundtrack sommeliers

20120708  0712tunes2 GALLERY Soundtrack sommeliersAfter 13 years in audio-branding, founder Allen Klevens says that he’s seeing a shift in music pairings. Instead of complementing a restaurant’s food, he and his staff of programmers are increasingly focused on its architectural design and overall vibe. “Think about it: When you walk into a restaurant you rarely smell the food,” Klevens says. “You hear the music first.” (more…)

This Sunday: Catch Prescriptive Music on KPCC 89.3 FM

18084 300 medium This Sunday: Catch Prescriptive Music on KPCC 89.3 FMIf you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.

A little Jack White with your burger? – LA Times Article

latimes logo2 A little Jack White with your burger?   LA Times ArticleWhat’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by.

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