REPORT FROM THE U.S.—Listening to Robert Habeeb describe theWit hotel in downtown Chicago, it’s easy to confuse the property for a person. That’s intentional, said Habeeb, who as president and COO of First Hospitality Group oversees management of the 274-room property.
“When we were opening the hotel we organized a think group that defined,” who theWit is, he said. The result was a thorough psychographic and demographic profile of the hotel that addressed everything from look and feel—and musical preference. (more…)