For many people, going to a restaurant is no longer just about food. Consumers expect an experience, which requires that restaurant owners put just as much thought into their establishment’s decor and vibe as they do into the menu. Music can be a huge help in creating the right ambiance, but putting together the perfect playlist can be a daunting, and time-consuming, task. Some savvy restaurant owners have chosen to turn to a crop of businesses that curate playlists perfectly tailored to a restaurant’s brand. Prescriptive Music, the nation’s fastest-growing music-sensory branding firm, creates soundtracks for restaurants as well as spas and retailers. I interviewed founder and Chief Operating Officer Allen Klevens about how music branding helps eateries appeal to customers and how his company serves up the perfect sound. (more…)
If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.
La Costa Resort & Spa has teamed up with Prescriptive Music to give resort guests the experience of a lifetime. Located only a few miles shy of the beach in Carlsbad, California, La Costa has a wide array of amenities that can fulfill business travelers to families on vacation. (more…)
Nation’s fastest growing music branding firm adds hundreds of leading hotels, restaurants and retail clients; its music heard by 4.7 million people daily. (more…)
A luxurious lobby entryway. The scent of freshly cut flowers . The taste of a signature cocktail. A cozy, comfortable chair. While each of these alluring sensory experiences is unquestionably accounted for in developing a hotel’s unique design, one remaining sense often goes tragically unnoticed – sound.
“Tonight, I want all of you tonight. Give me everything, tonight. For all we know, we might not get tomorrow. Let’s do it tonight.” “Give Me Everything,” by Pitbull featuring Ne-Yo is currently one of the top 40 charted singles in the U.S., but for all of those small business owners, retail store chains and hospitality environments playing copyrighted music without a licensing company, it spells out trouble. (more…)
runtriz™ teams with the nation’s leading music branding company to customize hotel music to build customer loyalty and brand differentiation; Custom music app now available as a hotel service or amenity on the runtriz™ mobile platform; Visit Booth 1835 at HITEC