Hearing Your Image

From the moment a customer walks through a retailer’s door, an opinion is formed about that store. One contributing factor is from the music played. Music contributes to the overall customer experience and can ultimately determine how long a customer will linger in a store. The longer the linger, the more likely a sale. Music is a highly effective business tool that can drive sales, but it’s crucial that a retailer sets the right vibe. (more…)

Unique music offerings help spas strike a chord with clients

Dim lighting, a comfortable temperature, and aromatherapy all stimulate the senses and contribute to a client’s spa experience, but music is arguably one of the most important details, as it has the power to set the mood for the entire treatment. “Music plays an integral role in the guest’s sensory experience at a spa,” says Allen Klevens, CEO of Prescriptive Music. “Humans are universally drawn to music, because it offers a method of communication rooted in memories, emotions, and moods. Music also releases dopamine, a chemical in the brain that plays a key role in relaxation and happiness.” (more…)

Feast your ears: Why your restaurant can benefit from music branding

For many people, going to a restaurant is no longer just about food. Consumers expect an experience, which requires that restaurant owners put just as much thought into their establishment’s decor and vibe as they do into the menu. Music can be a huge help in creating the right ambiance, but putting together the perfect playlist can be a daunting, and time-consuming, task. Some savvy restaurant owners have chosen to turn to a crop of businesses that curate playlists perfectly tailored to a restaurant’s brand. Prescriptive Music, the nation’s fastest-growing music-sensory branding firm, creates soundtracks for restaurants as well as spas and retailers. I interviewed founder and Chief Operating Officer Allen Klevens about how music branding helps eateries appeal to customers and how his company serves up the perfect sound. (more…)

Cue up the playlist, dinner is served

How do restaurants choose what music to play?

You’ve scouted out the hottest new restaurant and pored over the menu to make sure it’s appropriate for all parties. Everything has been checked and double-checked to ensure the best dining experience for everyone. Then, when you walk in to the beautiful lobby and are greeted by the friendly hostess, your stomach sinks as you hear a kazoo-rendition of Peter Frampton’s “Baby I Love Your Way.” (more…)

Soundtrack sommeliers

After 13 years in audio-branding, founder Allen Klevens says that he’s seeing a shift in music pairings. Instead of complementing a restaurant’s food, he and his staff of programmers are increasingly focused on its architectural design and overall vibe. “Think about it: When you walk into a restaurant you rarely smell the food,” Klevens says. “You hear the music first.” (more…)

Technologies To Help Businesses Prosper

Technology is moving so fast that it’s hard to not only keep up, but also keep informed. Here are four of the latest services that can help restaurant operators in different areas of their business: (more…)

This Sunday: Catch Prescriptive Music on KPCC 89.3 FM

If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.

A little Jack White with your burger? – LA Times Article

What’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by.

Join Prescriptive Music @ Light The Night Walk – 2012 campaign

Prescriptive Music is a proud sponsor of Light the Night Walk, supporting the Leukemia & Lymphoma Society.

Help us reach our goal of $10,000.00 DONATE NOW (more…)

In the Mood for Food

Published in Gourmet Live 05.02.12 Fine dining is about soft lighting, elegant plates, and impeccable service. But as Julia Savacool learned from leading scientists, it’s about something else, too: The right tunes can make or break your dinner experience