Prescriptive Music

Modern Elegance at Rosewood Crescent Hotel in Dallas

allie — Wed, 25 Jan 2012 00:44:02 +0000

In the heart of Uptown Dallas, the Rosewood Crescent Hotel offers luxury and style with Texas charm. With a bevy of services and amenities like The Spa at the Crescent, and only walking distance from some of Dallas’ best shops, restaurants, cultural attractions, and entertainment venues, Rosewood Crescent Hotel is perfect for anyone wishing to experience all that Dallas has to offer.

Prescriptive Music is creating playlists to match both the classic elegance and the modern setting of the Rosewood Crescent Hotel.

Prescriptive Music rocks all Three Rock’N Fish Locations

allie — Wed, 25 Jan 2012 00:43:04 +0000

Rock’N Fish, the seafood and grill restaurants from restauranteur Michael Zislis, features an expansive and flavorful menu, an extensive wine list and signature martinis, and now a fun and energetic music vibe from Prescriptive Music. With an emphasis on experience and quality, Rock’N Fish has locations in LA Live, Laguna Beach and Manhattan Beach.Each of the 3 Rock’N Fish locations has a different feel, and Prescriptive Music is creating playlists to reflect their distinct personalities. For example, the Rock’N Fish location in Manhattan Beach will feature a rock’n roll playlist, made up mostly of classic rock with some indie rock tunes. The nighttime crowd can hear electro remixes and uptempo classic rock

Rock’n Fish offers everything from oysters on the half shell and Maui style ahi tuna poke, to seafood jambalaya and hibachi teriyaki chicken. While each location’s menus reflect their surroundings and diverse clientele, Rock’N Fish serves fresh and delicious food of the highest quality for a superb dining experience.

Prescriptive Music featured in Dayspa Magazine article – Jan.2012

allen@rxmusic.com — Thu, 12 Jan 2012 00:27:36 +0000

The spa industry pretty much wrote the book on multisensory client immersion, so chances are, you’ve got soothing scents and sights covered. But how’s your music? Sounds play a major role in guests’ subconscious responses to your business, to it’s wise to develop a soundtrack that truly communicates your core message.

Fruitcake Reigns Supreme at Collin Street Bakery

allie — Wed, 11 Jan 2012 00:30:03 +0000

For over 100 years, Collin Street Bakery has been serving world famous fruit cake to hungry guests through their catalog and at their four Texas locations. From Princess Grace Kelly of Monaco to Hilton Hotels and an appearance on Food Network’s “Best Thing I Ever Ate”, people cannot get enough of the DeLuxe Fruitcake from Collin Street Bakery.

Collin Street Bakery has a complete catalog with not only several varieites of their renowned fruit cake, but also with a myriad of other delectable desserts: assortments of fruit and nut cakes, old fashioned cookies, cheesecakes, pies, flavored bundt cakes, candies, coffee, and gift sets.

Click here to view the embedded video.

The four locations, in Corsicana, Historic Downtwon Corsicana, Lindale and Waco, Texas, serve not only the desserts Collin Street Bakery is famous for, but also feature beautiful dining areas where guests can enjoy a variety of custom made sandwiches and salads, soups, and coffee. Prescriptive Music provides custom background for all Collin Street Bakery locations.

Prescriptive Music Creates Background Tunes for Capriotti’s New Torrance Location

allie — Tue, 10 Jan 2012 23:32:33 +0000

Capriotti’s Sandwich Shop opens a new location in Torrance on Jan. 11, with delicious sandwiches, a Little Italy feel, and great Prescriptive Music background music. With locations from California to Delaware, Prescriptive Music is excited to be providing Capriotti’s newest location with some great music.

Famous for its sandwich The Bobbie—homemade turkey, stuffing, cranberry sauce, and mayo—Cappriotti’s started as a sandwich shop in Wilmington, Delaware’s Little Italy district in 1976. After expanding to more locations in 1987, Capriotti’s captured the attention of the sandwich world with their subs and sammies. Today, the over 70 Capriotti locations remain faithful to goals of the original mom-and-pop sandwich shop: passion, family, integrity, profitability, and genuineness.

The original Capriotti's Sandwich Shop in Wilmington, Delaware

Capriotti’s menu has something for everyone, from the world famous Bobbie and the Capastrami, which is stuffed with hot pastrami, cole slaw, Russian dressing, and Swiss cheese, to cheesesteaks and meatball subs, to classic subs and sandwiches like ham and tuna.

Head out to Torrence to try one of these famous sandwiches and to hear some great music, provided by Prescriptive Music.

Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwide

allie — Fri, 06 Jan 2012 20:57:10 +0000

Pluckers Wing Bar, founded in 1995 in Austin, Texas, is focused on serving delicious wings and on creating a relaxed and fun environment that is completely unique. Now in 10 locations, Pluckers is spreading across the country, and sharing its delicious recipes with food lovers everywhere.

With 19 sauce options and up to 100 wings on a plate, Pluckers offers something for everyone, whether they are wing pros or novices. For those looking for something different, Pluckers has a complete menu with the perfect game day or pre-wing appetizers, delicious burgers and sandwiches, flavorful salads, and every kind of side imaginable from waffle fries to twice baked potato casseroles. To wash it all down, Pluckers has a list of specialty drinks with names like “Psychedelic Frog” and “Toxic Tea.”

Prescriptive Music’s playlists for Pluckers reflect its fun and casual vibe. A blend of classic and modern rock, the soundtrack features uptempo rock artists from ACDC to Led Zeppelin, and edgy indie artists like Cage the Elephant, The Strokes, and The Black Keys.

As a fun hangout spot for locals, regulars, and first-timers, Pluckers hosts community events like community service projects, karaoke nights, trivia nights, “kids eat free” nights, bingo, and more. Pluckers also caters, bringing food and fun to wing-lovers’ events. With 10 nationwide locations, be sure to stop by a Pluckers for some great wings, a casual atmosphere, and some awesome music.

Giggle, the “New Parent Store” on the rise, gets a happy vibe from Prescriptive Music in February 2012

allen@rxmusic.com — Wed, 04 Jan 2012 18:46:39 +0000

Giggle offers the most innovative, stylish and healthy products for the next generation of shoppers. Calling themselves a “new parent store,” giggle stocks its 13 locations and online store with the latest and best for its little customers and their parents. Giggle’s ten-criteria testing system ensures that everything from bottles to bassinets is the utmost in quality and style.

Prescriptive Music and giggle have teamed up to create an in-store soundtrack that makes the shopping experience at giggle as fun as it is easy. Starting in February 2012, shoppers can groove to upbeat swing singers like Louis Prima as they pick out the perfect high chair or cuddly toy. While the bouncy tracks are aimed more at parents than at their children, the in-store vibe is sure to make customers of all ages happy and giggly.

Giggle is the one stop shop for everyone from first time parents to seasoned pros, with locations in Santa Monica, SoHo and everywhere in between. Giggle’s founder Ali Wing wants to make preparing for the little one’s arrival the easiest part of the process “by offering the best of everything out there,” and having resources like personal shoppers, a gift finder and an “ultimate baby registry” available for clients. Giggle is the forefront of “new parent stores”, and Prescriptive Music is excited to be on board.

‘Your Local Market’ partners with Prescriptive Music for their custom background music

denise — Fri, 09 Dec 2011 19:42:45 +0000

Your Local Market, the best organic produce and natural products grocery store has selected Prescriptive Music as their custom background music team. Located in Bellevue, Washington, Your Local Market brings together trusted supermarket brands, house-made prepared foods, all-natural meats and fresh produce all in one local and friendly place. Just as their name states, Your Local Market brings the comfort and quality of a local farmer’s market to a grocery store.

As a full service grocer and cater, Your Local Market creates the ultimate grocery experience for their shoppers, by collaborating with Prescriptive Music to bring it’s alive. As one of the nation’s leading music branding and consulting company, Prescriptive Music works with both large hospitality accounts and small start-up businesses.

With the use of sensory branding as a marketing technique, the emotional and powerful effect of customized playlists creates customer loyalty and brand differentiation. Prescriptive Music aims to connect Your Local Market to their customers on a more meaningful level, one that will successfully resonate with its customers’ minds and its specific demographics. With an organic vibe from Prescriptive Music, Your Local Market will grow into a respected brand nationwide.

Branding in the Background

allen@rxmusic.com — Wed, 07 Dec 2011 18:52:19 +0000

Ever been in a restaurant or hotel listening to a mix of music that sets the mood during dinner or a spa treatment? It might be the work of entrepreneur and musician Allen Klevens.

Klevens is founder and chief executive officer of Prescriptive Music, a Los Angeles-based boutique-style music company that provides custom playlists for hotels, retail stores, and spas looking to stand out. Launched in 1999 from the founder’s garage, the company has gone through some twists and turns. It started out providing relaxation CDs for operating rooms and ended up serving the hospitality industry, abandoning CDs for software-based systems along the way.

But the transitions have worked. Prescriptive stands to generate $2 million in revenues in 2011, with a global client list that ranges from the Marriott and Four Seasons hotels to Cheesecake Factory and Wolfgang Puck restaurants to a small spa in Utah that wanted music that included yodeling (provided by a Scottish band). Don’t think piped-in elevator music. The playlists include everything from instrumental music to rap and R&B, all depending on the venue, and it can be altered on the fly.

“In order for us to do what we do, we have to have all the latest, coolest music,” said Klevens, who pays to license some music and accepts music from unsigned artists, who do not get paid but provide it for free in exchange for the exposure.

To bring new clients on board, Klevens explains that the idea is to use music to brand the property.

“I want to be part of the bottom line,” he says. “I can affect who walks into that hotel, who’s eating at that restaurant, and who’s coming back.”

The company has seen 30 percent revenue growth in the last six months alone as the hospitality industry rebounds from the recession. When the industry crashed in 2008, though, its own revenues were flat.

“We worked with every single one of our clients who had a problem,” Klevens said. “So if they needed a break, they needed something lowered during that recession period, we absolutely took every step possible because they were hurting, so if they were hurting and broke the contract, we would hurt. I would rather take less to have them continue on, and now they’re all back to where they were again.”

His company endured its own rocky times.

Klevens, now 39, trained as a classical pianist and worked at a retail piano store in Beverly Hills after college, where he realized he had a knack for sales and moved up to manager and found himself waiting on A-listers like Charlize Theron and Anthony Hopkins.

But the retail hours were getting to him, and after attending a medical conference with his father, who was in sales, he saw a vendor selling music CDs for the operating room, and doctors’ and dentists’ offices and decided to follow suit with better music.

On the side, he got together with friends and composers and created a four-CD set of relaxation music, which he sold a few copies at a time at health industry trade shows. Klevens was about to give up when at the the last trade show he attended, he met a woman who loved his music and called someone at the Canyon Ranch SpaClub, an exclusive spa at the Venetian Hotel in Las Vegas. She ordered 10,000 CDs, but said the packaging “sucked” and asked for branded packaging with the spa’s name on it.

That led to the revelation that he would have to create branded CDs for businesses, and he would need the money to do it. Klevens turned to his boss at David L. Abell Fine Pianos, which he had managed for 10 years, and told the owner, David Abell, he wanted to start his own business. In addition to being a mentor and a “mensch,” by Klevens’ account, Abell also had money.

“He said, ‘How much do you need? I said, ‘I need $100,000,’ and he took out his checkbook and he wrote me a $100,000 check, and he said, ‘If I never see this again it’s OK,’” Klevens recalls.

He was able to pay Abell back, and the company has been self-financed since then.

The pivotal moment was when the company partnered with Marriott in 2007, a partnership that spawned deals with other hotels. The company now has 11 employees, and while it doesn’t advertise, it has found that the best method has been word of mouth among hospitality executives who tend to move from one property to the next. Just as someone might hear a Prescriptive track featuring an unsigned musician and use the Shazam app to track down the artist, hotel executives do the same. But they often ask one another.

“It’s all people who say ‘We love it’ and ‘Who do you use?’” Klevens said.

Teresa Novellino writes for Portfolio.com

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Prescriptive Music creates sweet tunes for Sugar Factory

allie — Mon, 05 Dec 2011 22:52:02 +0000

Sugar Factory is a sweet spot for many sugar lovers. Famous for creating the Couture Pop that has graced many red carpet events, Sugar Factory has expanded to three stores and a sugary restaurant in Las Vegas. Prescriptive Music is providing tunes just as sweet for this fun and sugary restaurant and shop.

Sugar Factory has locations in three major Las Vegas locations: The Mirage hotel, Paris Hotel and Casino, and Miracle Mile Shops at Planet Hollywood. This “sweet-lovers’ dream, filled with delectable treats, scrumptious chocolates, and an incredible array of selections,” attracts top stars like Demi Lovato, Rupert Grint, Lucas Till, Eva Longoria, and Mike “The Situation” of The Jersey Shore.

The Girls Next Door star Holly Madison loves Sugar Factory

The store offers every kind of candy imaginable: from chocolate covered marshmallow bears, to bubblegum lollipops. Sugar Factory is famous for their Couture Pops – oversized lollipops with a trendy flair in exciting flavors. Celebrities like Kim Kardashian, Holly Madison, and Nicole Scherzinger, Mel B, and Britney Spears have their own Couture Pops, complete with jeweled handles and limited edition flavors.

Sugar Factory also offers apparel for the whole family (baby included!), home decor items and accessories as delicious as the candy itself.

The Sugar Factory American Brasserie, Sugar Factory’s restaurant, is the ultimate for sweet lovers. Taking desert to a new and high-end level, this 30,000 square-foot spot features a restaurant and dining room, the flagship retail store, a luscious Chocolate Lounge, and a menu so sweet, you’ll get a sugar rush just reading it. This 24 hour, seven days a week restaurant serves deserts as well as a complete menu of breakfast, lunch, and dinner created by Executive Chef Michael Sellmann, Corporate Pastry Chef Michael Gillet and Chef & Restaurateur Bryan Ogden. With a menu featuring everything from pizzas and steaks to waffles and omelets, in addition to the glamorous and delectable deserts, every kind of food lover will find something at Sugar Factory American Brasserie. Don’t forget to try the Goblet drinks.

Nicky Hilton enjoys a delicious goblet drink at Sugar Factory American Brasserie

The “crown jewel” of the Brasserie is the Chocolate Lounge, a chocolate lover’s paradise. It features a vast selection of chocolate fondue options, with wine, champagne, and liquor pairings. With everything from a simple tasting for two, or a feast fit for a king, the Chocolate Lounge can turn any chocolate fan into a chocoholic.