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Five truths worth remembering for public space business owners include:

1. People rank music more difficult to live without than television, newspapers and sports.
   People have a created a special relationship with music in their everyday lives. Music is undeniably everywhere. Music is the melody that moves people through the day.
2. Playing the right music in your business makes consumers stay longer.
   Music speaks in a way that evokes consumer emotions and connectively. Good music transforms your business to a place to be at and keep coming back to.
3. Music played in your business affects consumers’ opinion of your brand.
   The right music played at the right volume reflects the image your business wishes to transpire. Music controls every aspect of brand representation and public appearance.
4. Music enhances wellbeing amongst employees in workplaces.
   Good music increases productively, happier employees equals happier consumers. Happiness all around.
5. People think it is important that artists, musicians and songwriters get paid for their music.
   People tend to have a negative opinion on unethical businesses. Music is required to be licensed when played outside of personal uses.

Music’s impact on public spaces is not a myth, there are entire truths behind it. Prescriptive Music hits all the right notes by connecting your brand to your specific consumers. With pioneer marketing tactics and a team full of experts, your business’ partnered collaboration with Prescriptive Music is the best bet to get ahead of the game.

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Along with Facebook, Twitter and Goggle+ as some of the most popular social networking websites, music has undoubtedly altered and improved itself for the better. Sharing on Facebook allows users to like a song that has been posted on a wall. Follow a specific artist and band on Twitter and share on it on Google+. All of which reiterates the interest of sharing personal details and information to the mass online majority you all consider as your friends.

The excitement that comes with discovering a new musician, artist, band and genre is a feeling like no other. Pandora and Last.fm are two of the top music recommendation services. Their single mission is to only play the music you love and help you discover more music based on your personal favorites. With a simple click, you can update your friends with your newest favorite and discovered track.

As for artists too taking full advantage of social media, Reverbnation and Myspace allows artists to upload their music, performance dates and personally connect with their loyal fans and following. Artists can track and promote themselves, contact management if their unsigned and have full control of every aspect of their musical art.

Spotify,very similar to iTunes is the newest digital music service to hop on the social media board-wagon. Spotify gives you access to millions of tracks any time you want it without having to download, sort of like your own music library collection. You can share, post and track songs all on one account.

Please note that all these services are for personal use ONLY. Businesses looking for true music branding should seek services from companies like Prescriptive Music. Prescriptive Music creates customized background playlists by setting the right ambiance for your business and makes sure all licenses are covered, so your business wouldn’t suffer stiff fines.

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Known as one of the crème de la crème forces in the hospitality industry, sbe hosts a diverse portfolio of lifestyle experiences with its custom web radio. Appropriate of sbe’s brand and the community of their brand, sbeRADIO is anything but mainstream commercial.

As a stand alone, sbe separates themselves with cool original, electronic lounge music. sbeRADIO is clean and modern yet has an edgy, hip feel to it all at the same time. Very reminiscent of its brand, inspirations from Buddha Bar make this radio channel good music on its own.

Used as more than just a successful marketing tool, Prescriptive Music has captured the very essence of sbe’s thriving brand image and their commitment to an uncompromising culture of art. The unmistakable sounds, energy and ambiance of sbe have arrived for your listening pleasures.

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This year marks the return of the ISPA Conference & Expo to Las Vegas, Nev. – and we all know things are bigger and better in Vegas! The 2011 Conference & Expo will be no exception. Join Prescriptive Music at Mandalay Bay.

Each year, spa industry professionals from around the globe attend the ISPA Conference & Expo to become more knowledgeable about the industry’s latest products and trends and to gain a competitive edge in the marketplace. With three days of educational sessions covering business strategy, customer service, leadership & management and the spa industry plus exhibitors representing products from all facets of the industry in the Expo.

At the spa industry’s premiere event, Conference veterans and new attendees alike join to reconnect with each other, gain insight and inspiration and celebrate continued industry growth.

For more information visit ISPA

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runtriz

Los Angeles – Tired of playing elevator music poolside during happy hour? Just think how your customers feel! Today, thanks to a new partnership between runtriz™ and Prescriptive Music^® , hotel guests and local patrons can feel the right vibe each property is trying to promote by customizing a music mix for each area of the hotel and making it available via an app on the runtriz™ mobile platform.

“Music is a great incentive to get guests to download your hotel app, especially when they want to experience the vibe your hotel is emitting before, during and after their stay,” said Allen Klevens, Founder and CEO of Prescriptive Music^®, the hospitality industry’s leading music branding and consulting company. “Through this partnership, we are providing true connectivity between guests and the brand. Music carries the essence of each brand with the traveler. There is no better way to put a guest in the right mood to experience your hotel or remind him or her of a past stay than through music. Now travelers can relive their hotel experiences — a romantic dinner in your restaurant, a night of salsa dancing in your club, a tranquil treatment in your spa — by simply streaming the brand or property music.”

Prescriptive Music^®, an approved music supplier for Avendra (the hospitality industry’s largest procurement services company), has helped to pioneer the increasingly-popular use of “sensory branding” that leverages the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. runtriz™ uses mobile, location-based technology to deliver a hotel’s services and amenities to travelers on demand in up to 57 languages.

“Prescriptive Music^® works with major hotels, restaurants, spas and retailers to develop personalized music branding playlists that help them attract and retain customers,” said Matthew Allard, runtriz™ Founder and CEO. “Likewise runtriz™ enables hotels to deliver their brand’s products and services to leverage emotions that trigger the desire to learn more, buy more and experience more of the property. Together, by customizing a hotel’s music program and making it available on the hotel app via runtriz™, we are helping our customers connect with their customers on a meaningful and enduring level.

“Because music is an integral element in the success of a hotel restaurant, lounge, spa, pool outlet, club house or other venue, customizing the right mix of music is a great way to attract different types of customers,” he said. “The problem is, not all hotels provide the right type of music that will get their guests to stay longer in each environment. Prescriptive Music^® will work with each hotel to customize the right vibe for each department. In turn, runtriz™ will deliver that music via the hotel’s app to the guest to further reinforce the Vibe even before the guest first arrives at the hotel.”

According to Allard, SLS Hotel at Beverly Hills, a Luxury Collection Hotel; the Beverly Wilshire, a Four Seasons Hotel; The Redbury @ Hollywood and Vine; and select Marriott International properties will be among the first runtriz™ customers to add Prescriptive Music^® to their hotel apps through this service.

“Whether onsite or off property, hotel guests can use runtriz™ to communicate with the hotel from their mobile device to order room service, view a list of local attractions, order food and drinks poolside, set wake-up calls, request luggage pick-up, check the weather, view spa services, find out where to eat, view local golf courses, request towels, toiletries, transportation and more,” Allard said. “Today, through Prescriptive Music^® and runtriz™, they can also download a hotel’s music to enhance their experience again and again.”

HITEC attendees are encouraged to stop by the runtriz™ Booth No. 1835 to experience Prescriptive Music^®. To pre-schedule an appointment at the premier hotel technology event, call Chad Fisher at 323. 230. 9727      .

For more information on the products and services runtriz™ offers, please visit its website at www.runtriz.com.

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We want to make sure that your staff as well as your guests get the best music along with their best cut!

(Written by Linda Palacios)

Music can really set the mood, and that’s why PUMP Salon takes pride in their music choices. As the name suggests, the salon’s stylists can pump up your style, and they get their customers pumped up because of their music selections.

Unlike a salon and spa that offers more calming, serene music, PUMP does not have a spa side of the business. “Because it’s just cut and color, we do the more funky things, so the music just goes with our work,” Director Sylist Nicholena Thompson says. Even the pumped up music customers hear if they’re on hold on the phone reflects PUMP’s style.

PUMP stylists view music as important in a salon because of the effects the sound has on the atmosphere. “If there’s a good song on, you definitely will be excited about that haircut,” Thompson says. “It just keeps you in a good mood. It just keeps a good energy base, more like a fashion show effect.”

Ranging from indie rock and remixes to some top 40 songs, PUMP’s music plays at a medium to loud volume so that the music is incorporated into the salon experience instead of playing as background music. “Friday night we crank it up louder. It’s just fun,” Thompson says.

Customers seem to like the change in tempo, and many customers come to the salon because of the music. Their musical decisions do not limit their customer demographic, as customers range from 15 year olds to the elderly. In fact, one of their favorite customers in the latter age range has to use a walker, but she comes in religiously. “She rocks it out. It’s funny,” Thompson says. “But she’s there every week getting a shampoo and blow dry.”

While the music might draw customers and keep up the morale of the salon, customers continue to come back to the salon because of the experienced and talented staff. “We’re up on the latest trends,” Thompson says. “Our education is amazing.”

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Representatives from Prescriptive Music were pleased and honored to attend the conference, and did so with their own full-color, full-sound display booth and a new concept – the upcoming Vibe Collection, which will ideally be used in spas and hotels.

The conference was a perfect opportunity for Prescriptive Music to firm relations with current clients and make contacts with new Spa owners and managers, and they did just that. After showcasing his company’s booth and networking for 4 days, CEO Allen Klevens anticipates plenty of new clients calling Prescriptive Music to program the perfect vibe for their spas in the near future.

This year the conference took place at the beautiful Gaylord National Hotel and Convention Center in Maryland, where soaring ceilings and grand glass windows overlook the Potomac River. The ISPA Conference ended with an incredible firework display over the river, which for Prescriptive Music symbolized a celebration of the bright future to come. Join some of the most notable spas in the world and call Prescriptive Music to program the ultimate musical vibe for your spa today!

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Show hours:
Nov. 15 – 4:30-7:30
Nov. 16 – 9:30-3:30
Nov. 17 – 8:00-3:30

Location:
Gaylord National Hotel and Conference Center
201 Waterfront Street
National Harbor, MD 20745

website:  www.experienceispa.com/CelebrateISPA

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• Best Culinary Experience: Addison, The Grand del Mar, San Diego, USA
• Best Spa: The Resort at Pelican Hill, Newport Coast, USA
• Hotelier of the year: Ali Kasicki, Montage Beverly Hills, USA

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