From the moment a customer walks through a retailer’s door, an opinion is formed about that store. One contributing factor is from the music played. Music contributes to the overall customer experience and can ultimately determine how long a customer will linger in a store. The longer the linger, the more likely a sale. Music is a highly effective business tool that can drive sales, but it’s crucial that a retailer sets the right vibe. (more…)
Is this a simple case of dumb money, or the beginnings of a totally new industry? Because for all the collapse and total devaluation being experienced by the music industry, there are still plenty of people willing to gamble. That is, to the tune of roughly $621 million in 2012 alone according to Digital Music News stats, which now turns out to be roughly 1 in 43 dollars committed by the broader VC investment community last year.
By David G. Schwartz
October 18th, 2012
Here’s the funny thing about music in public places: If it’s working the way it should, you don’t even notice it on a conscious level. There’s just an extra spring in your step or, if you’re in a casino, pep in your poke as you hit the “bet again” button on your favorite slot machine. It’s the backbeat to your night out, or day at the spa, pushing you along without getting in your face. And that’s exactly how it’s supposed to be. (more…)
Music choices in public places can make you stay-or stray
By Staff
As published in: Franchise Times – March 2012 (more…)
No matter what time you’ve decided to read this article, chances are, you’ve already listened to music today. Maybe you got dressed and ready for your day while listening to tracks from your iPod, or maybe you listened to music on the way to work. Whatever the case, we hear music on a day-to-day basis, and it has proven to be an important part of everyday life—as well as a powerful way to communicate with others. (more…)
How do restaurants choose what music to play?
You’ve scouted out the hottest new restaurant and pored over the menu to make sure it’s appropriate for all parties. Everything has been checked and double-checked to ensure the best dining experience for everyone. Then, when you walk in to the beautiful lobby and are greeted by the friendly hostess, your stomach sinks as you hear a kazoo-rendition of Peter Frampton’s “Baby I Love Your Way.” (more…)
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Main Course: Musical Menus A recent LA Times article talked about the rise of “music sommeliers” – professional compilers of music playlists for restaurants. Like the folks at Prescriptive Music, an LA-based company that saw a 40% increase in business last year. (An example of a recent Prescriptive business order: a shabu shabu restaurant wanted music that’d recreate the feel of the movie “Drive.”) Brendan speaks with Prescriptive founder Allen Klevens about creating a song menu for every place… and every person.
If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.
Imagine ordering room service from your hotel room television, or dimming the lights from your TV remote control. Imagine sending a file straight from your computer to your TV, so the front desk can download and print it for you before your big meeting. Imagine a world where everything is controlled by your TV set. To the folks at Hyatt Hotels, this world isn’t an imaginary place.
Hyatt Hotels Corporation announced it is “transforming the standard in-room television into a fully connected, interactive entertainment center and virtual concierge at its full-service properties across the U.S., Canada, and the Caribbean.” What’s this mean for guests? It means with the touch of a button, everything is controlled from your guest room TV set. Prescriptive Music, along with Mirrored Media and Hype Music, were selected to be the music supervisors and supply the background music for each location.
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