Is this a simple case of dumb money, or the beginnings of a totally new industry? Because for all the collapse and total devaluation being experienced by the music industry, there are still plenty of people willing to gamble. That is, to the tune of roughly $621 million in 2012 alone according to Digital Music News stats, which now turns out to be roughly 1 in 43 dollars committed by the broader VC investment community last year.
After 13 years in audio-branding, founder Allen Klevens says that he’s seeing a shift in music pairings. Instead of complementing a restaurant’s food, he and his staff of programmers are increasingly focused on its architectural design and overall vibe. “Think about it: When you walk into a restaurant you rarely smell the food,” Klevens says. “You hear the music first.” (more…)
Main Course: Musical Menus A recent LA Times article talked about the rise of “music sommeliers” – professional compilers of music playlists for restaurants. Like the folks at Prescriptive Music, an LA-based company that saw a 40% increase in business last year. (An example of a recent Prescriptive business order: a shabu shabu restaurant wanted music that’d recreate the feel of the movie “Drive.”) Brendan speaks with Prescriptive founder Allen Klevens about creating a song menu for every place… and every person.
If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.
Prescriptive Music is a proud sponsor of Light the Night Walk, supporting the Leukemia & Lymphoma Society.
On January 13th, 2012 at 10 a.m., thousands of music junkies savored that faithful moment when the Coachella Festival tickets finally went on sale. By then, it was a race against time to get the hottest ticket in town to one of the biggest festivals to hit the west coast. With 130+ acts, the lineup brought spectacular interest. By 1:00 p.m. PST, all tickets were sold out. (more…)