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Five truths worth remembering for public space business owners include:

1. People rank music more difficult to live without than television, newspapers and sports.
   People have a created a special relationship with music in their everyday lives. Music is undeniably everywhere. Music is the melody that moves people through the day.
2. Playing the right music in your business makes consumers stay longer.
   Music speaks in a way that evokes consumer emotions and connectively. Good music transforms your business to a place to be at and keep coming back to.
3. Music played in your business affects consumers’ opinion of your brand.
   The right music played at the right volume reflects the image your business wishes to transpire. Music controls every aspect of brand representation and public appearance.
4. Music enhances wellbeing amongst employees in workplaces.
   Good music increases productively, happier employees equals happier consumers. Happiness all around.
5. People think it is important that artists, musicians and songwriters get paid for their music.
   People tend to have a negative opinion on unethical businesses. Music is required to be licensed when played outside of personal uses.

Music’s impact on public spaces is not a myth, there are entire truths behind it. Prescriptive Music hits all the right notes by connecting your brand to your specific consumers. With pioneer marketing tactics and a team full of experts, your business’ partnered collaboration with Prescriptive Music is the best bet to get ahead of the game.

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This year marks the return of the ISPA Conference & Expo to Las Vegas, Nev. – and we all know things are bigger and better in Vegas! The 2011 Conference & Expo will be no exception. Join Prescriptive Music at Mandalay Bay.

Each year, spa industry professionals from around the globe attend the ISPA Conference & Expo to become more knowledgeable about the industry’s latest products and trends and to gain a competitive edge in the marketplace. With three days of educational sessions covering business strategy, customer service, leadership & management and the spa industry plus exhibitors representing products from all facets of the industry in the Expo.

At the spa industry’s premiere event, Conference veterans and new attendees alike join to reconnect with each other, gain insight and inspiration and celebrate continued industry growth.

For more information visit ISPA

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We want to make sure that your staff as well as your guests get the best music along with their best cut!

(Written by Linda Palacios)

Music can really set the mood, and that’s why PUMP Salon takes pride in their music choices. As the name suggests, the salon’s stylists can pump up your style, and they get their customers pumped up because of their music selections.

Unlike a salon and spa that offers more calming, serene music, PUMP does not have a spa side of the business. “Because it’s just cut and color, we do the more funky things, so the music just goes with our work,” Director Sylist Nicholena Thompson says. Even the pumped up music customers hear if they’re on hold on the phone reflects PUMP’s style.

PUMP stylists view music as important in a salon because of the effects the sound has on the atmosphere. “If there’s a good song on, you definitely will be excited about that haircut,” Thompson says. “It just keeps you in a good mood. It just keeps a good energy base, more like a fashion show effect.”

Ranging from indie rock and remixes to some top 40 songs, PUMP’s music plays at a medium to loud volume so that the music is incorporated into the salon experience instead of playing as background music. “Friday night we crank it up louder. It’s just fun,” Thompson says.

Customers seem to like the change in tempo, and many customers come to the salon because of the music. Their musical decisions do not limit their customer demographic, as customers range from 15 year olds to the elderly. In fact, one of their favorite customers in the latter age range has to use a walker, but she comes in religiously. “She rocks it out. It’s funny,” Thompson says. “But she’s there every week getting a shampoo and blow dry.”

While the music might draw customers and keep up the morale of the salon, customers continue to come back to the salon because of the experienced and talented staff. “We’re up on the latest trends,” Thompson says. “Our education is amazing.”

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Representatives from Prescriptive Music were pleased and honored to attend the conference, and did so with their own full-color, full-sound display booth and a new concept – the upcoming Vibe Collection, which will ideally be used in spas and hotels.

The conference was a perfect opportunity for Prescriptive Music to firm relations with current clients and make contacts with new Spa owners and managers, and they did just that. After showcasing his company’s booth and networking for 4 days, CEO Allen Klevens anticipates plenty of new clients calling Prescriptive Music to program the perfect vibe for their spas in the near future.

This year the conference took place at the beautiful Gaylord National Hotel and Convention Center in Maryland, where soaring ceilings and grand glass windows overlook the Potomac River. The ISPA Conference ended with an incredible firework display over the river, which for Prescriptive Music symbolized a celebration of the bright future to come. Join some of the most notable spas in the world and call Prescriptive Music to program the ultimate musical vibe for your spa today!

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Show hours:
Nov. 15 – 4:30-7:30
Nov. 16 – 9:30-3:30
Nov. 17 – 8:00-3:30

Location:
Gaylord National Hotel and Conference Center
201 Waterfront Street
National Harbor, MD 20745

website:  www.experienceispa.com/CelebrateISPA

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For more and more restaurants every day, the answer to this question is great background music. Just as a soundtrack of erratic orchestral swells adds suspense to a chase scene in a movie, great background music adds an element of pleasure to the dining experience in restaurants. At Prescriptive Music we believe that if a restaurant has its music programmed properly, every customer should experience a personal soundtrack as an accompaniment to their meal. The goal is to use carefully programmed music vibe to break up the ambient noises of dining in public and enhance the experience of every customer so much that they feel connected to the location and more willing than ever to come back for more.

To build the perfect vibe, there are a few things a Prescriptive Music programmer has to consider. First, the restaurant itself will always have a specific vibe that they want to achieve with their music. Based on the client’s preferences along with careful attention to the location and the type of clientele this particular restaurant attracts, the programmer begins compiling a list to be reviewed by the client. That is one of the most important differences between Prescriptive Music and other music branding companies – we listen to each and every client and ensure that they personally approve every song we select. It is important to consider the style and menu of the location because these details also aid in the building of the playlist. For example, we would never put AC/DC on a playlist for a white cloth, high-end restaurant, but a pizzeria might have familiar Top 40 hits playing while an upscale celebrity chef’s café plays traditional jazz standards. Based on demographic research, thinking about the general clientele frequenting the restaurant is equally as important as its location. For example, if the customers are generally between the ages of 21 and 35, then the music might be a bit more hip and modern. On the other hand, an older client base might call for some retro classics or oldies.

These factors are considered when building each and every playlist, and must be rethought and reworked for different times of the day and different zones. Prescriptive Music uses state-of-the-art music systems that cannot only play multiple different zones or  channels at once (ie. a hip, trendy vibe in the bar/lounge with vocal and instrumental jazz in the main dining room), but can also change for the time of day to create a different ambiance entirely. Choose chill, mellow tracks for breakfast, transition into upbeat pop for lunch, and slow down again for dinner so that guests can feel relaxed and happy to sit down for a while. A more high-volume, high turnover restaurant might even keep the tempo of the tracks steadily increasing as the night goes on to keep customers moving. Whatever the client needs, that is what Prescriptive Music will (and can) do!

Of course the talented music programmers have tastes of their own. We like to try and expand the taste range of the client where we can by including new or unknown artists. For the most part, though, the typical checklist that a programmer goes through is as follows: Would I listen to it? Does it fit with the other tracks in the list? Does it fit the style of the location? Does it speak to the appropriate clientele? Finally, is it comfortable – meaning, does it enhance the experience rather than take it over? Once we can answer “yes” to all of these questions, we find that everyone is happy – the programmers genuinely like the music, the client gives his or her approval of the tracks, and the diner lets us know on a regular basis how much they enjoy the music. With Prescriptive Music, everybody wins.

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The Abbey is as well known for their food as they are for their ambiance.  Do not miss a chance to try their Red Velvet Ding Dongs!

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• Best Culinary Experience: Addison, The Grand del Mar, San Diego, USA
• Best Spa: The Resort at Pelican Hill, Newport Coast, USA
• Hotelier of the year: Ali Kasicki, Montage Beverly Hills, USA

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“Prescriptive Music offers a cure for the dull room” – Chicago Tribune Article
July 26, 2007
By Kimi Yoshino, Tribune Newspapers: Los Angeles Times

Klevens struck up a friendship with Shapiro through their children, and, in 2005, they teamed up. Shapiro, a former baseball player for the Chicago White Sox farm system and a real-estate lender, helped focus on the business side.

Sales in 2006 ballooned by nearly 300 percent to $1.35 million. They expect to double that in 2007.

The business has branched out well beyond branded CDs. In September, they pioneered what they call “On Key,” packaging a CD with a special slot for a hotel key. The CDs are given to guests when they check in. The Flamingo casino in Las Vegas rolled out the CDs as part of their new “Go Rooms” with flat-panel televisions, iPod docking stations and a CD and DVD player.

“We’re pretty much redefining the Flamingo,” said Jay Franken, the hotel’s vice president of operations. “We opened in the ’50s, and we were at the top, but it’s gone downhill. Now we’re trying to get it back on top again.”

With hotel guests, Franken said, “You only have one chance at a first impression.” Customers checking into the renovated rooms are handed their key, tucked inside the CD case.

The case also contains a message from the Flamingo’s president: “Settle in, unpack and enjoy the music!”

OnGuests can listen to the music, which Franken describes as “down-tempo lounge music.” The 15-minute CD includes three mixes and a fourth song by Nils Lofgren, the guitarist from Bruce Springsteen’s E Street Band.

“The guests love” the CD, Franken said. “A lot of people are taking it with them. We’re not getting very many of them back. And customers are asking, ‘The music’s cool; can we get more?’”

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