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Five truths worth remembering for public space business owners include:

1. People rank music more difficult to live without than television, newspapers and sports.
   People have a created a special relationship with music in their everyday lives. Music is undeniably everywhere. Music is the melody that moves people through the day.
2. Playing the right music in your business makes consumers stay longer.
   Music speaks in a way that evokes consumer emotions and connectively. Good music transforms your business to a place to be at and keep coming back to.
3. Music played in your business affects consumers’ opinion of your brand.
   The right music played at the right volume reflects the image your business wishes to transpire. Music controls every aspect of brand representation and public appearance.
4. Music enhances wellbeing amongst employees in workplaces.
   Good music increases productively, happier employees equals happier consumers. Happiness all around.
5. People think it is important that artists, musicians and songwriters get paid for their music.
   People tend to have a negative opinion on unethical businesses. Music is required to be licensed when played outside of personal uses.

Music’s impact on public spaces is not a myth, there are entire truths behind it. Prescriptive Music hits all the right notes by connecting your brand to your specific consumers. With pioneer marketing tactics and a team full of experts, your business’ partnered collaboration with Prescriptive Music is the best bet to get ahead of the game.

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Along with Facebook, Twitter and Goggle+ as some of the most popular social networking websites, music has undoubtedly altered and improved itself for the better. Sharing on Facebook allows users to like a song that has been posted on a wall. Follow a specific artist and band on Twitter and share on it on Google+. All of which reiterates the interest of sharing personal details and information to the mass online majority you all consider as your friends.

The excitement that comes with discovering a new musician, artist, band and genre is a feeling like no other. Pandora and Last.fm are two of the top music recommendation services. Their single mission is to only play the music you love and help you discover more music based on your personal favorites. With a simple click, you can update your friends with your newest favorite and discovered track.

As for artists too taking full advantage of social media, Reverbnation and Myspace allows artists to upload their music, performance dates and personally connect with their loyal fans and following. Artists can track and promote themselves, contact management if their unsigned and have full control of every aspect of their musical art.

Spotify,very similar to iTunes is the newest digital music service to hop on the social media board-wagon. Spotify gives you access to millions of tracks any time you want it without having to download, sort of like your own music library collection. You can share, post and track songs all on one account.

Please note that all these services are for personal use ONLY. Businesses looking for true music branding should seek services from companies like Prescriptive Music. Prescriptive Music creates customized background playlists by setting the right ambiance for your business and makes sure all licenses are covered, so your business wouldn’t suffer stiff fines.

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This year marks the return of the ISPA Conference & Expo to Las Vegas, Nev. – and we all know things are bigger and better in Vegas! The 2011 Conference & Expo will be no exception. Join Prescriptive Music at Mandalay Bay.

Each year, spa industry professionals from around the globe attend the ISPA Conference & Expo to become more knowledgeable about the industry’s latest products and trends and to gain a competitive edge in the marketplace. With three days of educational sessions covering business strategy, customer service, leadership & management and the spa industry plus exhibitors representing products from all facets of the industry in the Expo.

At the spa industry’s premiere event, Conference veterans and new attendees alike join to reconnect with each other, gain insight and inspiration and celebrate continued industry growth.

For more information visit ISPA

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We want to make sure that your staff as well as your guests get the best music along with their best cut!

(Written by Linda Palacios)

Music can really set the mood, and that’s why PUMP Salon takes pride in their music choices. As the name suggests, the salon’s stylists can pump up your style, and they get their customers pumped up because of their music selections.

Unlike a salon and spa that offers more calming, serene music, PUMP does not have a spa side of the business. “Because it’s just cut and color, we do the more funky things, so the music just goes with our work,” Director Sylist Nicholena Thompson says. Even the pumped up music customers hear if they’re on hold on the phone reflects PUMP’s style.

PUMP stylists view music as important in a salon because of the effects the sound has on the atmosphere. “If there’s a good song on, you definitely will be excited about that haircut,” Thompson says. “It just keeps you in a good mood. It just keeps a good energy base, more like a fashion show effect.”

Ranging from indie rock and remixes to some top 40 songs, PUMP’s music plays at a medium to loud volume so that the music is incorporated into the salon experience instead of playing as background music. “Friday night we crank it up louder. It’s just fun,” Thompson says.

Customers seem to like the change in tempo, and many customers come to the salon because of the music. Their musical decisions do not limit their customer demographic, as customers range from 15 year olds to the elderly. In fact, one of their favorite customers in the latter age range has to use a walker, but she comes in religiously. “She rocks it out. It’s funny,” Thompson says. “But she’s there every week getting a shampoo and blow dry.”

While the music might draw customers and keep up the morale of the salon, customers continue to come back to the salon because of the experienced and talented staff. “We’re up on the latest trends,” Thompson says. “Our education is amazing.”

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Representatives from Prescriptive Music were pleased and honored to attend the conference, and did so with their own full-color, full-sound display booth and a new concept – the upcoming Vibe Collection, which will ideally be used in spas and hotels.

The conference was a perfect opportunity for Prescriptive Music to firm relations with current clients and make contacts with new Spa owners and managers, and they did just that. After showcasing his company’s booth and networking for 4 days, CEO Allen Klevens anticipates plenty of new clients calling Prescriptive Music to program the perfect vibe for their spas in the near future.

This year the conference took place at the beautiful Gaylord National Hotel and Convention Center in Maryland, where soaring ceilings and grand glass windows overlook the Potomac River. The ISPA Conference ended with an incredible firework display over the river, which for Prescriptive Music symbolized a celebration of the bright future to come. Join some of the most notable spas in the world and call Prescriptive Music to program the ultimate musical vibe for your spa today!

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Show hours:
Nov. 15 – 4:30-7:30
Nov. 16 – 9:30-3:30
Nov. 17 – 8:00-3:30

Location:
Gaylord National Hotel and Conference Center
201 Waterfront Street
National Harbor, MD 20745

website:  www.experienceispa.com/CelebrateISPA

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If guests are still feeling tense and sore after sitting in stadium or theater seats for a few hours, they can make their way to the Spa at Ritz-Carlton, where the clean and serene visual environment blends with ambient and relaxing new age background music to set both minds and bodies at ease.

LA Live’s 24th floor is also home to Wolfgang Puck’s 24, where one can enjoy innovative and modern interpretations of classic Asian dishes and a complimentary selection of wines while listening to modern, electronic chill and lounge music.

After visiting LA Live, make sure to come back and let us know what you think about the music.

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USA Weekend  |  By Kelly Dinardo  |  Article Issue Date: December 20, 2009

Music may be the food of love, but do diners love to get a serving of Pink Floyd or the White Stripes with their main course? Well, forget just classical or jazz standards: More and more restaurant playlists include rock, country, hip-hop and other tunes that once were considered atypical.

“In a restaurant, all of your senses should be stimulated,” says Wolfgang Puck, who loves to play the entire “Dark Side of the Moon” album in his restaurants. “The food should taste good. The restaurant should look good. The music should sound good.”

Mozart, Frank Sinatra, Led Zeppelin, Patsy Cline, Kanye West. Although the music should sound good, there’s no consensus about what that means. Often restaurateurs turn to professional music consultants or DJs. Sometimes the chef or a music enthusiast on staff takes control. But across the board, a broad range of musical choices can be heard at restaurants.

“I don’t see any music being excluded from a restaurant,” says Tom Miner, a principal with Technomic, a marketing, research and consulting firm for the food service industry. “There’s an appropriate venue and time for any type of music. It’s about the right music for the right audience.”

“Fine-dining restaurants can be intimidating,” says Scott Drewno, executive chef at Puck’s The Source in Washington, D.C. “We want you to have fine food and fine dining service, but it doesn’t have to be regimented. We want you to have fun while you’re eating and not be too stuffy. Upbeat music keeps the atmosphere fun. It’s very important that the food comes first, but it doesn’t have to be uncomfortable.”

Sound technology and better music systems also play a role. “With recorded music, you can take hard-charging, exciting music and dial back the volume on your system to a pleasant level,” says Eric Felten, musician and author of “How’s Your Drink?: Cocktails, Culture and the Art of Drinking Well.” “It’s soft, but the energy of the music is there. The ability to play rock or club music over a system lets you play exciting music without taking over the dining experience.”

Chefs like Puck and Mario Batali, who were at the forefront of bringing modern music to upscale restaurants, are leading the charge. Puck may be partial to Pink Floyd, but he spins tunes that range from Mary J. Blige to Rod Stewart.

Batali mixes it up, too. “We play everything from Frank Sinatra to Jane’s Addiction, depending on what time of the evening it is,” he says. “I think it feels good to be in a restaurant where the music isn’t an afterthought. But we don’t take requests.”

Prescriptive Music programs all of the music for Wolfgang Puck Fine Dining

Wolfgang Puck’s playlist:

Nirvana, Come as You Are
Lenny Kravitz, American Woman
Beck, Loser
David Bowie, Young Americans
U2, All Because of You
Red Hot Chili Peppers, Aeroplane
The Rolling Stones, Tops
The Kinks, Lola
Pink Floyd, Goodbye Blue Sky
The Police, Roxanne

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