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Five truths worth remembering for public space business owners include:

1. People rank music more difficult to live without than television, newspapers and sports.
   People have a created a special relationship with music in their everyday lives. Music is undeniably everywhere. Music is the melody that moves people through the day.
2. Playing the right music in your business makes consumers stay longer.
   Music speaks in a way that evokes consumer emotions and connectively. Good music transforms your business to a place to be at and keep coming back to.
3. Music played in your business affects consumers’ opinion of your brand.
   The right music played at the right volume reflects the image your business wishes to transpire. Music controls every aspect of brand representation and public appearance.
4. Music enhances wellbeing amongst employees in workplaces.
   Good music increases productively, happier employees equals happier consumers. Happiness all around.
5. People think it is important that artists, musicians and songwriters get paid for their music.
   People tend to have a negative opinion on unethical businesses. Music is required to be licensed when played outside of personal uses.

Music’s impact on public spaces is not a myth, there are entire truths behind it. Prescriptive Music hits all the right notes by connecting your brand to your specific consumers. With pioneer marketing tactics and a team full of experts, your business’ partnered collaboration with Prescriptive Music is the best bet to get ahead of the game.

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Along with Facebook, Twitter and Goggle+ as some of the most popular social networking websites, music has undoubtedly altered and improved itself for the better. Sharing on Facebook allows users to like a song that has been posted on a wall. Follow a specific artist and band on Twitter and share on it on Google+. All of which reiterates the interest of sharing personal details and information to the mass online majority you all consider as your friends.

The excitement that comes with discovering a new musician, artist, band and genre is a feeling like no other. Pandora and Last.fm are two of the top music recommendation services. Their single mission is to only play the music you love and help you discover more music based on your personal favorites. With a simple click, you can update your friends with your newest favorite and discovered track.

As for artists too taking full advantage of social media, Reverbnation and Myspace allows artists to upload their music, performance dates and personally connect with their loyal fans and following. Artists can track and promote themselves, contact management if their unsigned and have full control of every aspect of their musical art.

Spotify,very similar to iTunes is the newest digital music service to hop on the social media board-wagon. Spotify gives you access to millions of tracks any time you want it without having to download, sort of like your own music library collection. You can share, post and track songs all on one account.

Please note that all these services are for personal use ONLY. Businesses looking for true music branding should seek services from companies like Prescriptive Music. Prescriptive Music creates customized background playlists by setting the right ambiance for your business and makes sure all licenses are covered, so your business wouldn’t suffer stiff fines.

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This year marks the return of the ISPA Conference & Expo to Las Vegas, Nev. – and we all know things are bigger and better in Vegas! The 2011 Conference & Expo will be no exception. Join Prescriptive Music at Mandalay Bay.

Each year, spa industry professionals from around the globe attend the ISPA Conference & Expo to become more knowledgeable about the industry’s latest products and trends and to gain a competitive edge in the marketplace. With three days of educational sessions covering business strategy, customer service, leadership & management and the spa industry plus exhibitors representing products from all facets of the industry in the Expo.

At the spa industry’s premiere event, Conference veterans and new attendees alike join to reconnect with each other, gain insight and inspiration and celebrate continued industry growth.

For more information visit ISPA

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Wynn and Encore, two five star hotels in Las Vegas and part of the Wynn Resorts Holdings, Llc., will begin selling Prescriptive Music’s Vibe Music Collection CDs in their stores. Wynn is selling the CDs at The Drugstore, and Encore is selling them at Sundries.

The Vibe Music CD Collection includes four disks: Awaken, Métropolitaine, Entourage, and Till Dawn. Each disc represents a different part of day: morning, midday, happy hour, and nighttime.

“Our design and music teams came together to produce this collection, suitable for any client to sell to their customers in restaurants, hotels, spas and retail establishments,” Allen Klevens, CEO of Prescriptive Music, said. “The design, packaging and the composition of each track, illustrates the perfect vibe for each time of day.”

Click here for more about The Vibe Music Collection

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We want to make sure that your staff as well as your guests get the best music along with their best cut!

(Written by Linda Palacios)

Music can really set the mood, and that’s why PUMP Salon takes pride in their music choices. As the name suggests, the salon’s stylists can pump up your style, and they get their customers pumped up because of their music selections.

Unlike a salon and spa that offers more calming, serene music, PUMP does not have a spa side of the business. “Because it’s just cut and color, we do the more funky things, so the music just goes with our work,” Director Sylist Nicholena Thompson says. Even the pumped up music customers hear if they’re on hold on the phone reflects PUMP’s style.

PUMP stylists view music as important in a salon because of the effects the sound has on the atmosphere. “If there’s a good song on, you definitely will be excited about that haircut,” Thompson says. “It just keeps you in a good mood. It just keeps a good energy base, more like a fashion show effect.”

Ranging from indie rock and remixes to some top 40 songs, PUMP’s music plays at a medium to loud volume so that the music is incorporated into the salon experience instead of playing as background music. “Friday night we crank it up louder. It’s just fun,” Thompson says.

Customers seem to like the change in tempo, and many customers come to the salon because of the music. Their musical decisions do not limit their customer demographic, as customers range from 15 year olds to the elderly. In fact, one of their favorite customers in the latter age range has to use a walker, but she comes in religiously. “She rocks it out. It’s funny,” Thompson says. “But she’s there every week getting a shampoo and blow dry.”

While the music might draw customers and keep up the morale of the salon, customers continue to come back to the salon because of the experienced and talented staff. “We’re up on the latest trends,” Thompson says. “Our education is amazing.”

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The spa provides a personal fitness training program along with Yoga and Pilates classes, which are both also available as private sessions.

The ambient CD is played primarily during the Yoga sessions and is meant to enhance the spa experience, allowing the body and mind to be completely open and relaxed. Soft echoing pianos, light flutes and swelling strings provide a soothing yet enlightening musical atmosphere for hotel guests to complete their treatment at the spa with rejuvenating movement. If you are ever traveling through Riverside, be sure to stay at the Mission Inn Hotel and stop by Kelly’s Spa for a refreshing and restorative experience paired with a CD of calming, meditative songs that will lead you to the ultimate state of relaxation.

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Dubai is a hub of international travel, with most of it catering to wealthy, high-end businesspeople and jetsetters. The Palm is no different, offering accommodations with magnificent views of the Dubai skyline and the Persian Gulf’s crystal blue waters along with top-notch dining options and a world-class spa menu, which includes a collection of several-day treatments meant to ensure the wellness and balance of the body and mind. One & Only’s Spas are world-renowned and The Palm, Dubai is their most recent project, so the programmers at Prescriptive Music kept that in mind when compiling the playlists for the spa’s nine individual suites and private garden areas. The Spa features ambient, new-age world beats that reflect the diverse clientele and overall worldly feeling of the resort. A combination of soothing piano, strings, Asian flutes, and dark droning undertones help induce spa-goers into a deep state of relaxation. When guests are fully relaxed after their spa treatment they can enjoy cuisine from one of three restaurants, all supervised by chef Yannick Alleno.

ZEST Restaurant features two live cooking stations where guests can order freshly-prepared Oriental and Middle-Eastern dishes and dine with friends and family in an atmosphere that is ultra-chic and open, accented by floor-to-ceiling windows and Arabian designs of silver and crystal. The stylish environment of ZEST is perfectly complemented by cool, mid-tempo world lounge music and trip-hop throughout the day. 101 is another option for breakfast, lunch, or dinner featuring Al Fresco dining with broad panoramic views and an entrance adjacent to the Marina for guests on private yachts or water taxi. 101’s menu offers light Mediterranean tapas, salads and seafood, all balanced by a light musical atmosphere comprised of modern, European beats  and mid-tempo lounge tracks. Finally, STAY Restaurant – open for dinner only – is equally as well-designed as the rest of The Palm, with vaulted ceilings and black crystal chandeliers as well as a variety of seating options including Sharing tables and small private tables for romantic occasions. Chef Alleno wows guests with contemporary versions of classic fine dining dishes, and the whole experience is accompanied by a musical palette of classic crooner tunes and jazz standards.

ZEST Restaurant features two live cooking stations where guests can order freshly-prepared Oriental and Middle-Eastern dishes and dine with friends and family in an atmosphere that is ultra-chic and open, accented by floor-to-ceiling windows and Arabian designs of silver and crystal. The stylish environment of ZEST is perfectly complemented by cool, mid-tempo world lounge music and trip-hop throughout the day. 101 is another option for breakfast, lunch, or dinner featuring Al Fresco dining with broad panoramic views and an entrance adjacent to the Marina for guests on private yachts or water taxi. 101’s menu offers light Mediterranean tapas, salads and seafood, all balanced by a light musical atmosphere comprised of modern, European beats  and mid-tempo lounge tracks. Finally, STAY Restaurant – open for dinner only – is equally as well-designed as the rest of The Palm, with vaulted ceilings and black crystal chandeliers as well as a variety of seating options including Sharing tables and small private tables for romantic occasions. Chef Alleno wows guests with contemporary versions of classic fine dining dishes, and the whole experience is accompanied by a musical palette of classic crooner tunes and jazz standards.

The Palm’s terrace is also a favorite spot at the resort, with sweeping panoramic views of the Gulf and the city of Dubai, along with a mixed playlist comprised of songs from all three restaurants, so guests can get a taste of the musical vibe while they take in the beautiful landscape. Whether you are visiting Dubai for business or pleasure, One & Only The Palm will never disappoint. The scenic setting combined with the carefully tailored background music provided by Prescriptive Music will guarantee a relaxing and luxurious stay for all visitors.

.

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Representatives from Prescriptive Music were pleased and honored to attend the conference, and did so with their own full-color, full-sound display booth and a new concept – the upcoming Vibe Collection, which will ideally be used in spas and hotels.

The conference was a perfect opportunity for Prescriptive Music to firm relations with current clients and make contacts with new Spa owners and managers, and they did just that. After showcasing his company’s booth and networking for 4 days, CEO Allen Klevens anticipates plenty of new clients calling Prescriptive Music to program the perfect vibe for their spas in the near future.

This year the conference took place at the beautiful Gaylord National Hotel and Convention Center in Maryland, where soaring ceilings and grand glass windows overlook the Potomac River. The ISPA Conference ended with an incredible firework display over the river, which for Prescriptive Music symbolized a celebration of the bright future to come. Join some of the most notable spas in the world and call Prescriptive Music to program the ultimate musical vibe for your spa today!

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