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Five truths worth remembering for public space business owners include:

1. People rank music more difficult to live without than television, newspapers and sports.
   People have a created a special relationship with music in their everyday lives. Music is undeniably everywhere. Music is the melody that moves people through the day.
2. Playing the right music in your business makes consumers stay longer.
   Music speaks in a way that evokes consumer emotions and connectively. Good music transforms your business to a place to be at and keep coming back to.
3. Music played in your business affects consumers’ opinion of your brand.
   The right music played at the right volume reflects the image your business wishes to transpire. Music controls every aspect of brand representation and public appearance.
4. Music enhances wellbeing amongst employees in workplaces.
   Good music increases productively, happier employees equals happier consumers. Happiness all around.
5. People think it is important that artists, musicians and songwriters get paid for their music.
   People tend to have a negative opinion on unethical businesses. Music is required to be licensed when played outside of personal uses.

Music’s impact on public spaces is not a myth, there are entire truths behind it. Prescriptive Music hits all the right notes by connecting your brand to your specific consumers. With pioneer marketing tactics and a team full of experts, your business’ partnered collaboration with Prescriptive Music is the best bet to get ahead of the game.

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This year marks the return of the ISPA Conference & Expo to Las Vegas, Nev. – and we all know things are bigger and better in Vegas! The 2011 Conference & Expo will be no exception. Join Prescriptive Music at Mandalay Bay.

Each year, spa industry professionals from around the globe attend the ISPA Conference & Expo to become more knowledgeable about the industry’s latest products and trends and to gain a competitive edge in the marketplace. With three days of educational sessions covering business strategy, customer service, leadership & management and the spa industry plus exhibitors representing products from all facets of the industry in the Expo.

At the spa industry’s premiere event, Conference veterans and new attendees alike join to reconnect with each other, gain insight and inspiration and celebrate continued industry growth.

For more information visit ISPA

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That’s because, according to TJ Jacobberger at Inside Scoop SF, music rights owners BMI and ASCAP have grown increasingly vigilant about enforcing their licensing agreements with restaurants over the past several years. Apparently, the two companies, which each own the rights to millions of songs, have sued more than two dozen restaurants for copyright infringement. These violations can be costly. One contentious case from a couple years ago involved Seattle restaurant Ibiza, which had not paid to use ASCAP’s music. The rights managers asked the restaurant to pay a fee of $30,000 as remuneration.

Even if any little restaurant is unlikely to be caught by BMI and ASCAP’s anonymous inspectors, the steepness of the fees makes paying for the rights to use music seem like a relatively easy decision. Rights aren’t even that expensive. BMI’s website quotes a fee of $2.45 per restaurant occupant per year, meaning that even a huge, 200-seat restaurant would only end up paying about $500 per year. (ASCAP does not post rates on its website.) And the National Restaurant Association has put together an easily comprehensible primer on the subject for would-be restaurant DJs.

The other option is to hire a background music company like Prescriptive Music, which takes care of licensing itself.  They offer a completely custom program that acts like your own iPod, but legal! You can also avoid fees if you install a paid jukebox from a licensed operator. But then you run the risk of have music-free periods if customers don’t want to pay for music.

Article courtesy of: www.huffingtonpost.com

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DJ Mark got his start as a DJ in Los Angeles in 1988. “My friends in the UK were DJs and we used to go out clubbing a lot,” Lewis said. He dabbled in music as a kid, playing music at his sister’s birthday parties when he was 9 and 10. “I spun track on one turntable,” he said. After arriving in Los Angeles in 1988, He was given opportunities to guest DJ at clubs around the city. His first gig was spinning tracks at The Glenbar in Marina Del Rey, when he filled in for the resident DJ. He was quickly hired full time to replace the resident DJ. Soon, other club promoters found DJ Mark spinning at other clubs, and asked him to play at theirs – promoters from West Go West night at Millie O’Mallies in Santa Monica and Tramps club soon offered him jobs spinning on nights . “Between West Go West, Batcave, and Tramps, I had five gigs a week,” Lewis said.
As underground electronic music started to become more mainstream, record labels began coming out with music from Chicago, Detroit, New York, Belgium, Holland, and the UK. It spread to the west coast, where electronic music started showing u pin warehouse parties and large-scale downtown clubs.
“Steve and Joey Levy [from Moonshine Records] asked me if I wanted to start playing these underground clubs in the early 90s,” Lewis said “and I said ‘Yeah, absolutely.” Lewis then changed from playing at a mixture of clubs every night to playing more definitive electronic music.

“I’m really fortunate and lucky,” Lewis said about his journey as a DJ. “I had lots of opportunities given to me that propelled my career, and cemented that I can do this as a profession and no longer wait tables.”

In the 1990s, Lewis joined a record pool – a system in which all the major record labels created dance promo CDs, and once a month, members of the pool would receive the CDs and give feedback to the labels. Lewis was encouraged to join one by Moonpop, whom he considers both a mentor and an influence in his career. A year and a half after joining the pool, Lewis was offered a job in the pool. “A job like that had a lot of cache attached to it as a DJ,” Lewis said.

Lewis, later on, got the opportunity to take a position as a Billboard reporter. One of 60 in the United States, Lewis sent in charts that were used to compile the Top 50 Dance chart in Billboard Magazine. “It was a way to give feedback directly to the record labels,” said Lewis. This also gave him the opportunity to do early mixes with artists like Eurasia and Shakakan, as well as keep him on the forefront of dance music in the early 90s.

In the mid 90s, Lewis was a club promoter – brining DJs from the UK to play in the US. He worked with iconic DJs like Derek May, Frankie Knuckles, and Dave Morales. This opportunity propelled Lewis to the forefront of UK dance music, and truly distinguished him as a pioneer in the DJ movement.

While a pioneer of dance DJ music, Lewis is influenced by many of his peers in the industry, like Paul Oakenfold, Tony Humphries, and Carl Cox, as well as producers and label directors like Leslie Doyle. “They seared me in a direction to keep an open ear and to always be inspired by other DJs,” Lewis said.

Lewis’s style can best be described as “uplifting, sexy, and forward thinking.” “I keep an open mind and try not to get pigeonholed as just a “trance” or “house” or “techno” DJ,” Lewis said. His music is very cutting edge: its melodic with strong harmonies based around serious songs. It’s progressive and very upfront with a wide mix of music. “It’s all about taking people on a journey of sexy grooves,” Lewis said.

Currently, DJ Mark Lewis is working on publishing and becoming a manager; while he is playing less, he still is keeping his finger of the pulse and trends of dance music, and working with the new wave of DJs and songwriters. “It enables me to be able to be in a position where I can take my own catalog and new talent into the licensing of film and tv and video games and multimedia content,” Lewis said. “Intellectual property is moving forward with the digital age.”

DJ Mark Lewis is also co-producer of Prescriptive Music’s Aqua Sunday events at the JW Marriott at LA Live. Lewis said that while it’s not a huge event like running a club, his work with Allen Klevens and Chemistry promotional group pulls together “amazing talent” to create fun events that have potential to expand.

“DJing is always my first passion,” Lewis said. “Always evolving, as an artist, is what you aspire to be, so new doors can open and so you can keep being inspired,” he said. As a musician, Lewis is interested in the psychology and science of dance music, and the powerful role it plays in bringing people around the world together. “It’s the essence of what the DJ does and creates the energy of the dance floor: it’s the escape and release of everyday life, and bringing people together to share the love,” Lewis said.

After 25 years in the dance music industry, DJ Mark Lewis is still a pioneer and at the forefront of the music scene, whether spinning tracks at a club, or producing music in a studio.

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It all takes place this Sunday, July 31^st from 12pm-7pm, so don’t miss the opportunity to soak up the sun and act on those uncontrollable dance impulses!  RSVP a MUST.  ionlivesundays@rxmusic.com.  No cover before 1pm. JOIN THE EVENT RIGHT HERE

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Featuring:
DJ Mikey Gallagher / Hed Kandi
DJ Mark Lewis / Mixology
DJ Angeline / Rio to LA

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COME JOIN US NEXT SUNDAY!

06/05/2011
Live Sunday’s at ION Rooftop Bar & Pool – JW Marriott @ LA LIVE
featuring DJ Mark Lewis, DJ Angeline, DJ Riley Warren
Brought to you by Prescriptive Music, Mixology, ION, Crowdstir

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Representatives from Prescriptive Music were pleased and honored to attend the conference, and did so with their own full-color, full-sound display booth and a new concept – the upcoming Vibe Collection, which will ideally be used in spas and hotels.

The conference was a perfect opportunity for Prescriptive Music to firm relations with current clients and make contacts with new Spa owners and managers, and they did just that. After showcasing his company’s booth and networking for 4 days, CEO Allen Klevens anticipates plenty of new clients calling Prescriptive Music to program the perfect vibe for their spas in the near future.

This year the conference took place at the beautiful Gaylord National Hotel and Convention Center in Maryland, where soaring ceilings and grand glass windows overlook the Potomac River. The ISPA Conference ended with an incredible firework display over the river, which for Prescriptive Music symbolized a celebration of the bright future to come. Join some of the most notable spas in the world and call Prescriptive Music to program the ultimate musical vibe for your spa today!

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