Music to Your Ears

By David G. Schwartz
October 18th, 2012

Do You Hear What I Hear?

Music choices in public places can make you stay-or stray
By Staff
As published in: Franchise Times – March 2012 (more…)

Cue up the playlist, dinner is served

How do restaurants choose what music to play?

You’ve scouted out the hottest new restaurant and pored over the menu to make sure it’s appropriate for all parties. Everything has been checked and double-checked to ensure the best dining experience for everyone. Then, when you walk in to the beautiful lobby and are greeted by the friendly hostess, your stomach sinks as you hear a kazoo-rendition of Peter Frampton’s “Baby I Love Your Way.” (more…)

Visit us at the Western Foodservice Expo

Anaheim Convention Center
August 12-14, 2012
Booth# 1367

(more…)

Allen Klevens on Dinner Party – American Public Media

Main Course: Musical Menus A recent LA Times article talked about the rise of “music sommeliers” – professional compilers of music playlists for restaurants. Like the folks at Prescriptive Music, an LA-based company that saw a 40% increase in business last year. (An example of a recent Prescriptive business order: a shabu shabu restaurant wanted music that’d recreate the feel of the movie “Drive.”) Brendan speaks with Prescriptive founder Allen Klevens about creating a song menu for every place… and every person.

This Sunday: Catch Prescriptive Music on KPCC 89.3 FM

If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.

A little Jack White with your burger? – LA Times Article

What’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by.

In the Mood for Food

Published in Gourmet Live 05.02.12 Fine dining is about soft lighting, elegant plates, and impeccable service. But as Julia Savacool learned from leading scientists, it’s about something else, too: The right tunes can make or break your dinner experience

Do You Hear What I Hear?

Music choices in public places can make you stay-or stray
By Staff
As published in: Franchise Times – March 2012

When you enter a hotel lounge, you may use your eyes to check out the furnishings and ambiance—but the background music is a better test of the place’s vibe. If the background music is Sinatra crooning love songs or a string quartet—and you’re in your 30s—you won’t stay long enough to finish your drink, according to Allen Klevens, founder of Prescriptive Music. (more…)

Prescriptive Music Announces 40 Percent Growth Surge Over Past 12 Months

Nation’s fastest growing music branding firm adds hundreds of leading hotels, restaurants and retail clients; its music heard by 4.7 million people daily. (more…)