Although Rick Rosenfield and Larry Flax started their careers as lawyers, they are now better known for a little restaurant chain you may have heard of – California Pizza Kitchen (CPK). With over 260 locations and close to 40 different pizzas to choose from, along with a wide array of salads, pastas, and appetizers, CPK has become one of the most popular representatives of California food fare, and one of the best pizza places around. Naturally, Prescriptive Music was happy to provide the background music for this well-known pizza haven.
Much like the menu, the musical vibe composed by Prescriptive Music has a little something for everyone. A seamless blend of recognizable 80s and 90s classics for mom and dad and Top 40 hits for the kids mimics the familiar and accessible qualities of the menu, like the popular Meat Cravers pizza.
Of course if you are in the mood for something out of the ordinary, CPK provides choices like the Pear and Gorgonzola and the B.L.T. pizzas while Prescriptive also throws in a few curveballs with some contemporary indie music. Overall, the musical environment at CPK, like the menu, is family-friendly, upbeat, and fun.
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Tags: Background Music, CPK, fine dining, music branding, Prescriptive Music, restaurant music, The Cheesecake Factory
